Category Blog
The future of content creation in the age of AI
Content creation is evolving rapidly. Where design and marketing teams used to be completely dependent on manual processes, AI now offers unprecedented opportunities to work faster and more efficiently. But what does this mean for content creators and marketing professionals?…
The role of brand guidelines in a multichannel world
The role of brand guidelines in a multichannel world In today’s dynamic world, brands communicate through various channels: websites, social media, email campaigns, and more. This fragmentation offers opportunities, but also challenges. How do you ensure that every channel and…
Why Adobe Firefly is a Game Changer for Modern Brand Owners
Inspired by our Lineheart talk Picture this: you’ve got a campaign to launch, but the visuals are still stuck in feedback loops, your team is drowning in repetitive edits, and your best designer just messaged: “I need more time.” We…
Summer: the ideal time for professional development for content creators
The summer months often offer more space in the schedules of content creators. Fewer meetings and less email traffic make it an excellent time to invest in professional development. At Catena Company, we have been organizing summer training courses for…
Choose the right AI training for your content creation: From ChatGPT to GenAI in Adobe
Artificial intelligence (AI) has become an integral part of modern marketing and content strategies. However, the diversity of available AI tools can lead to choice overload and uncertainty about where to start. To support professionals in navigating this landscape, we…
The pitfall of EasyCatalog: when knowledge disappears and processes grind to a halt
Many content creators are familiar with and experiment with EasyCatalog to create their catalogs faster. It makes sense: the idea of linking data directly from Excel or a PIM to InDesign is appealing. Faster layout, fewer errors, less copy-paste. A…
Content overload: Why more is not always better
Content is the fuel of modern marketing, but many companies have a different problem: they produce masses of content without it having any real effect. White papers, social posts, brochures, e-mails—it just keeps piling up. But is your message really…
Why some brands lose the battle of the brand (and how you win)
Imagine: a customer wants to buy your product, but cannot find reliable information. The product sheet is missing, the catalog is outdated, or the marketing materials are not up to date. The result? The customer has doubts and chooses a…
Stress-free holiday catalogs? Smart brands do it this way
The end of the year is the peak period for retailers, toy brands and food & beverage companies. Customers expect inspiring and flawless holiday catalogs full of gift ideas, festive products and seasonal offers. But producing these catalogs is an…
From raw product data to ready-to-use marketing communications: This is how it works!
Your product information is everywhere and nowhere: in PIM, ERP, Excel… and meanwhile your marketing team has to get to work again with datasheets, catalogues and banners. Manually, slowly and prone to errors. But what if all of that could…