Category Blog
What is the marketing content supply chain and why is it so important?
Today, brands produce and distribute more content than ever before. Social media, websites, printed matter, digital advertisements… The flood of marketing material seems endless. But how do you ensure that this content is managed efficiently, is consistent and always stays…
What is the Battle of the Brands? (Yes, you too are involved)
Brands compete for the attention of their target group every day. But in an era in which consumers are flooded with information, it is not the brand with the biggest budget that wins – but the brand that knows how…
Why we choose fully customized trainings
The world of content creation is changing at lightning speed. Whereas we used to go a long way with one tool and a few simple skills, today content creation has become a multidisciplinary, data-driven process. At Catena Company, we fundamentally…
The digital product passport (DPP): transparency and sustainability at your fingertips
The demand for transparency and sustainability continues to grow. Customers want to know what they are buying and where it came from, while regulations require companies to provide insight into the life cycle of their products. This is where the…
AI tools that really work for your team, we guide you through the AI landscape
In the ever-changing world of technology and content creation, genAI provides a powerful toolset to help companies make their processes more efficient and creative. At Catena Company, we believe the future of content creation lies in the smart use of…
How to respond quickly and efficiently to changing legislation within the food industry
Imagine the legislation suddenly changes, or you decide to modify your product’s recipe. The race against the clock begins: all technical sheets must be updated immediately. Sounds stressful and probably quite familiar, right? But what if I told you this…
By adopting this strategy, you’ll become a trendsetter in retail
In the fast-paced world of retail marketing, automation provides a competitive edge by delivering personalised and timely content. Consumers today expect not only up-to-date information but also content specifically tailored to their needs. While maintaining a constantly updated product catalogue…
This is how you make a difference as a brand
Have you ever considered the amount of time spent constantly updating and reformatting product sheets and catalogues? Especially in industries where product details and prices change rapidly, this can be a huge challenge. But what if there were a way…
Bynder AI recognizes your face (every time)
Sounds a little dystopian, doesn’t it? Don’t worry, it’s not as scary as it sounds. In fact, it actually makes your job much easier. Check it out! Bynder is the most comprehensive DAM tool on the market, serving as a…
When outsourcing makes sense and when it’s better to take matters into your own hands
Today, we explore a question that resonates with brand owners in many marketing departments: when should you outsource content creation, and when is it better to handle it in-house? The answer to this question can significantly impact both your budget…