Major sporting events such as the European Championships and Olympics require fast and consistent content delivery. DAM enables efficient content distribution, allowing key moments to be shared instantly with media and sponsors. By using DAM, companies can better meet the dynamic needs of sporting events.
The content scan helps brand owners effectively manage overwhelming content creation by providing insight into the current situation and balancing in-house and outsourced content. The report also emphasizes the importance of staying “on-brand” and a “single source of truth” approach for efficiency, and offers recommendations for automation and tools.
With AI it will get a lot easier to retrieve the right data and digital assets such as images, videos and other files in your DAM. And there are even more benefits of AI. Discover them here.