Tag: trainingen
The difference between ROI and TCO: Why it matters to you
Do more with your investments! Learn how ROI and TCO can help you make smart business decisions. ROI measures profitability, while TCO considers all costs.
How brand owners are building efficient content management
The content scan helps brand owners effectively manage overwhelming content creation by providing insight into the current situation and balancing in-house and outsourced content. The report also emphasizes the importance of staying “on-brand” and a “single source of truth” approach for efficiency, and offers recommendations for automation and tools.
Smart strategies to overcome rising demand for content
At a lightning pace, the amount of marketing content has exploded, this is perceived by brand owners as a true “content explosion.” This remarkable shift is being driven by a number of factors, two of which we will examine: the emergence of new touch points and the diversification of content types.
