Workflow

Catena Company supports brand owners who want to create, manage and communicate their own visual marketing materials.

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Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

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Digital Data Publishing

With Digital Data Publishing, you accelerate the creation process of your marketing materials and do so efficiently, error-free and scalably.

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Customized Automation

Through customization, middleware solutions can be developed that provide the missing link between different 3rd party systems.

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Omnichannel publishing

Build your story in one place, publish it on a variety of media types. From a central content system publish texts, photos, videos with 1 click of a button to your website and more.
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Tag: workflow automation

17 June 2024

5 reasons to move from a directory structure to a modern DAM 

Brand owners with growing digital assets must choose between traditional directory structures and a modern Digital Asset Management (DAM) system. We list some of the benefits that make a DAM system a smart choice for effectively managing and distributing digital assets.

17 June 2024

This is how all major sporting events manage their marketing content

Major sporting events such as the European Championships and Olympics require fast and consistent content delivery. DAM enables efficient content distribution, allowing key moments to be shared instantly with media and sponsors. By using DAM, companies can better meet the dynamic needs of sporting events.

17 June 2024

Managing your festival content has never been easier

Summer is the time of festivals, where every moment and image matters. A Digital Asset Management (DAM) system makes capturing and sharing these moments easier and more efficient.

18 March 2024

The difference between ROI and TCO: Why it matters to you

Do more with your investments! Learn how ROI and TCO can help you make smart business decisions. ROI measures profitability, while TCO considers all costs.

26 January 2024

How brand owners are building efficient content management

The content scan helps brand owners effectively manage overwhelming content creation by providing insight into the current situation and balancing in-house and outsourced content. The report also emphasizes the importance of staying “on-brand” and a “single source of truth” approach for efficiency, and offers recommendations for automation and tools.

23 November 2023

Smart strategies to overcome rising demand for content

At a lightning pace, the amount of marketing content has exploded, this is perceived by brand owners as a true “content explosion.” This remarkable shift is being driven by a number of factors, two of which we will examine: the emergence of new touch points and the diversification of content types.

18 September 2023

The main differences between DAM and SharePoint

DAM excels in integrations with creative tools, automated derivatives and intuitive search capabilities, making it ideal for digital assets and brand consistency. Read the full blog for detailed information and considerations before choosing between DAM and SharePoint.

24 July 2023

DAM: A powerhouse for marketing professionals

Digital Asset Management is essential in every marketing strategy. Read more why you should integrate a DAM.

6 July 2023

5 frustrations a DAM gets rid of

A DAM platform allows you to manage all assets within your organisation in a clear and structured way. Due to this way of working, the platform is almost indispensable in the workplace. Especially if you work with a lot of assets or dynamic data. Let’s look at a concise overview of all the benefits of DAM.

5 July 2023

Smart searching in DAM: let artificial intelligence do the work!

With AI it will get a lot easier to retrieve the right data and digital assets such as images, videos and other files in your DAM. And there are even more benefits of AI. Discover them here.

16 June 2023

Bynder Spotlight Awards: An interview with judge Eddy Smets

Bynder recently organised the Bynder Spotlight Awards. Several experts, including our managing director Eddy Smets, closely studied the different cases. We interviewed him briefly about the process it involved

22 May 2023

2 concrete situations where Dynamic Asset Transformation is actually indispensable

Create multiple formats of your image in no time with DAT, Dynamic Asset Transformation. Read more about DAT.

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+32 (0)14 70 22 12

info@catenacompany.be

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